GA4 Data Transfer Protocols: A Complete Guide
Data is key for today's businesses. As we move from Universal Analytics to Google Analytics 4 (GA4), knowing about data transfer protocols is crucial. But what are these protocols, and…
Google Analytics 4 Data Backfill: A Complete Guide
As Universal Analytics comes to an end, businesses face a big choice. How can they keep their historical data when moving to Google Analytics 4 (GA4)? The answer is the…