Benefits of Using BigQuery for GA4 Data Warehousing
As a marketing pro, I get asked a lot about BigQuery for Google Analytics 4 (GA4) data. BigQuery is a strong tool that changes how we use web and marketing…
Verify Data Integrity: GA4 to BigQuery Migration Guide
Data integrity is now a top concern for marketers and analysts. As companies move from Google Analytics Universal (UA) to Google Analytics 4 (GA4), migrating to BigQuery is a big…
Understanding BigQuery Schema for GA4 Analytics
I'm excited to explore Google Analytics 4 (GA4) and its connection to BigQuery. But first, I have a question for you: Are you really getting the most out of your…