Streamline GA4 to BigQuery Data Exports: A Step-by-Step Guide
Did you know Google Analytics 4 (GA4) only keeps data for 2 months? But with BigQuery, you can keep your analytics data forever. This combo lets you analyze your data…
How to Automatically Extract GA4 Data to BigQuery with Python
Google Analytics is a key tool for over 29 million users in digital marketing. It gives insights into how people visit websites. To make the most of this data, automating…
Benefits of Using BigQuery for GA4 Data Warehousing
As a marketing pro, I get asked a lot about BigQuery for Google Analytics 4 (GA4) data. BigQuery is a strong tool that changes how we use web and marketing…
Verify Data Integrity: GA4 to BigQuery Migration Guide
Data integrity is now a top concern for marketers and analysts. As companies move from Google Analytics Universal (UA) to Google Analytics 4 (GA4), migrating to BigQuery is a big…
Understanding BigQuery Schema for GA4 Analytics
I'm excited to explore Google Analytics 4 (GA4) and its connection to BigQuery. But first, I have a question for you: Are you really getting the most out of your…