GA4 Data Retention: Essential Settings Guide
In today's digital world, managing your data is key. Google Analytics 4 (GA4) has changed how we handle data retention. But do you know how these settings affect your reports…
How to Backfill GA4 Data: Your Complete Guide
Are you having trouble building a complete data warehouse for your Google Analytics 4 (GA4) property? The solution is to backfill your GA4 data. But what is backfilling, and why…