GA4 Data Transfer Protocols: A Complete Guide
Data is key for today's businesses. As we move from Universal Analytics to Google Analytics 4 (GA4), knowing about data transfer protocols is crucial. But what are these protocols, and…
GA4 Data Warehousing in BigQuery: A Complete Guide
The world of digital analytics is always changing. The link between Google Analytics 4 (GA4) and BigQuery is a big step forward. GA4 data warehousing in BigQuery lets companies store,…