Did you know 84% of businesses face challenges when moving to Google Analytics 4? This shows how vital a smooth GA4 data backfill process is. It can greatly improve your…
As we move towards Google Analytics 4 (GA4), a big question is how to backfill historical data. With Universal Analytics set to be deprecated, finding good data backfill solutions is…
As we move to Google Analytics 4 (GA4), a big question is: what about our past data? This data has helped shape our marketing and business choices. With Universal Analytics…