Understanding GA4 Data Export Schemas in BigQuery
Did you know BigQuery GA4 daily export schema sees each user action as a single event? This is a big change from Universal Analytics' old way of tracking. It lets…
Seamlessly Backfill GA4 into BigQuery
Are you having trouble getting the most out of your website's past data? Backfilling Google Analytics 4 into BigQuery could be the answer you've been looking for.Backfilling GA4 into BigQuery…