Google's move to end Universal Analytics (UA) has brought a big challenge for marketers and businesses. With only a year left before GA4 becomes the only choice, the need for…
If you work in digital marketing or analytics, you've probably heard about Universal Analytics (UA) ending and Google Analytics 4 (GA4) starting. You might be wondering, what does this migration…
As a data expert, I know how crucial it is to have all your historical data ready. The API export process in this guide requires knowing your metrics and dimensions…