Why is My GA4 Data Not Showing Up in BigQuery?
Are you looking at an empty BigQuery dataset and wondering where your Google Analytics 4 data went? You're not alone in this search. Finding missing GA4 data can seem like…
Troubleshooting Common Issues in GA4 Data Backfill to BigQuery
As a data-driven marketer, I often face the challenge of moving historical data from Google Analytics 4 (GA4) to Google BigQuery. This process, called data backfill, is key to unlocking…