Preserve Your GA4 Data: Before the BigQuery Switch
Did you know 68% of businesses lose important analytics data during platform changes? As a digital analytics expert, I've seen how hard it is to get back GA4 data before…
Transitioning to GA4? Expert Tips for Migrating Data to BigQuery
Did you know Google Analytics 4 (GA4) only keeps data for two months? You can extend this to 14 months with certain settings. This makes it hard for businesses to…