As companies move to Google Analytics 4 (GA4), it's key to know that Universal Analytics will stop collecting new data on July 1, 2023. This change highlights the need for…
Are you tired of the limits of old data warehousing for your Google Analytics 4 (GA4) data? BigQuery, Google's powerful data warehouse, is here to change the game. It gives…
As a marketing pro, I get asked a lot about BigQuery for Google Analytics 4 (GA4) data. BigQuery is a strong tool that changes how we use web and marketing…